Garrett Reynolds once again lays down nothing but hammers in his Signature Sessions edit to celebrate the release of his all new signature Reynolds rim. From Cali to Barca to Montreal and back, Garrett puts his rims to the test. The Reynolds rim is available separately or as complete front and rear freecoaster wheels at finer bike shops and mail orders worldwide!

Filmed by Will Stroud & Tony Ennis
Edited by Will Stroud
Art Direction by Harley Haskett
Photography by Kevin Conners


Real hyped to announce that we’re gonna be cruising through Montreal next month with Chad Kerley, Garrett Reynolds, and Nathan Williams to work on some filming projects and to hang and ride with the locals. We’re going to be hosting a Team Jam at Le Taz skatepark on Saturday, Oct. 6 and will end our trip with an outdoor hang at the Olympic Stadium on Sunday, Oct. 7. Here’s some more information about the Le Taz Team Jam…

‘Cinema hits Montreal on October 6th from 6PM-10PM for the Le Taz Team Jam with Chad Kerley, Garrett Reynolds, and Nathan Williams. An open format jam will take place first, from which each Cinema rider will select 3 riders to create their team. These three teams then go head-to-head in a best of two runs format with a heap of prizes for the winners and everyone in attendance. For more information visit

Keep an eye out for more news and spread the word!



Watch Dak put it down with two minutes of fresh footage in Cinema’s latest Signature Sessions video.

We are pleased to announce the release of Dakota Roche’s signature edition Cinema wheelset in army green with custom rim decals. These Dak edition wheels feature the super strong Cinema C38 rims laced up to the updated Cinema VX2 front hub and Cinema FX2 rear freecoaster hub. Hand laced, 3-cross with 14-gauge stainless steel spokes and brass nipples, providing superior strength. This wheel comes standard with a rim strip and both Cinema CR and DR nylon hub guards, making it ready to go out of the box! Now available worldwide at finer bike shops, mail orders, or from our online shop.



BOOM! ‘Mile High’ is now live with 10 minutes of wild shit from the crew from our recent trip to Denver, Colorado. Sit back and press play! Filmed by Will Stroud and Andrew Knight, edited by Will Stroud.

Mile High Teaser 1


Peep the first teaser trailer for our upcoming edit from our recent trip to Denver, Colorado. ‘Mile High’ drops next Monday, July 23, featuring Garrett Reynolds, Nathan Williams, Chad Kerly, Corey Martinez and Dakota Roche. Filmed by Will Stroud and Andrew Knight, photos by Kevin Conners.


Huge congrats to our dude Corey Martinez and filmer Peter Adam on taking gold in X Games ‘Real BMX.’ They put together an insane part that really shows how much Corey is still capable of blowing everyone’s mind even after all these years. Go check out what the judges had to say on the X Games site here and watch his part again if you haven’t seen it. LEGEND!!





Check out Nathan Williams and Jameson chilling and cruising the streets in their temporary home of San Diego! The Nathan Williams’ signature Rewind sprocket is a simple, strong and stylish 5 spoke design, available in bolt drive or spline drive, 25t/28t, in black or polished. Check it out in our online store here or go hit up your local shop and scoop one now!



Get ready for this one! We’re stoked to present our year-end mixtape, ‘Escape to the Cinema,’ filmed and edited by our dude Will Stroud and featuring the whole team: Garrett Reynolds, Nathan Williams, Chad Kerley, Dakota Roche, and Corey Martinez. Filmed in Pittsburgh, Southern California, Paris, and Australia. Press play!

Additional filming by: Tony Ennis, Calvin Kosovich, Rich Forne, Eisa Bakos, Matthias Dandois, Harley Haskett, Nathan Williams, Corey Martinez, Tom Kilcoyne.