Our all new Focus grips are proudly manufactured in the USA by none other than ODI and feature their superior rubber material. The flangeless design is a generous 160mm (6.3”) wide and a super comfortable 30.5mm (1.2”) diameter. Thin mushroom style ribs fold over to conform to your hand, making these grips super comfortable and grippy. The subtle offset octagonal profiles provide even more grip, while still being ultra-thin and soft to give that perfect feel. Sold in pairs and include plug style barends. Get yours now!



Garrett Reynolds once again lays down nothing but hammers in his Signature Sessions edit to celebrate the release of his all new signature Reynolds rim. From Cali to Barca to Montreal and back, Garrett puts his rims to the test. The Reynolds rim is available separately or as complete front and rear freecoaster wheels at finer bike shops and mail orders worldwide!

Filmed by Will Stroud & Tony Ennis
Edited by Will Stroud
Art Direction by Harley Haskett
Photography by Kevin Conners



Watch Dak put it down with two minutes of fresh footage in Cinema’s latest Signature Sessions video.

We are pleased to announce the release of Dakota Roche’s signature edition Cinema wheelset in army green with custom rim decals. These Dak edition wheels feature the super strong Cinema C38 rims laced up to the updated Cinema VX2 front hub and Cinema FX2 rear freecoaster hub. Hand laced, 3-cross with 14-gauge stainless steel spokes and brass nipples, providing superior strength. This wheel comes standard with a rim strip and both Cinema CR and DR nylon hub guards, making it ready to go out of the box! Now available worldwide at finer bike shops, mail orders, or from our online shop.



Check out Nathan Williams and Jameson chilling and cruising the streets in their temporary home of San Diego! The Nathan Williams’ signature Rewind sprocket is a simple, strong and stylish 5 spoke design, available in bolt drive or spline drive, 25t/28t, in black or polished. Check it out in our online store here or go hit up your local shop and scoop one now!


Check out all of our brand new apparel that we’re releasing today for the fall/winter season. We have a stack of fresh new t-shirts, jerseys, longsleeves, sweaters, hoodies, and beanies to keep you warm and looking good through the colder months. Flip through the lookbook above to see Corey Martinez, Nathan Williams, and team manager/filmer Will Stroud rocking the new gear during our recent trip to Pittsburgh. Go get some!


We’re excited to launch our new apparel line for Spring/Summer 2017 today! The new line is stacked with new t-shirt designs printed on ultra-soft and great fitting shirts, jerseys, tanks, jackets and hats. Flip through the lookbook above to see both Nathan Williams and Corey Martinez rocking the new gear during our recent trip to Washington, DC and go hit up your local dealer to get their hands on some!