We’re putting the pedal to the metal and are set to roll into Detroit this week! Looking forward to cruising through the city and filming a ton with the whole entire squad. We’re going to swinging by Albe’s BMX on Saturday, June 29th at 2PM to hang and cruise with the homies. Follow us on Instagram (@cinemabmx) for updates from the road and come say hi at Albe’s!


Our all new Focus grips are proudly manufactured in the USA by none other than ODI and feature their superior rubber material. The flangeless design is a generous 160mm (6.3”) wide and a super comfortable 30.5mm (1.2”) diameter. Thin mushroom style ribs fold over to conform to your hand, making these grips super comfortable and grippy. The subtle offset octagonal profiles provide even more grip, while still being ultra-thin and soft to give that perfect feel. Sold in pairs and include plug style barends. Get yours now!


Real hyped to announce that we’re gonna be cruising through Montreal next month with Chad Kerley, Garrett Reynolds, and Nathan Williams to work on some filming projects and to hang and ride with the locals. We’re going to be hosting a Team Jam at Le Taz skatepark on Saturday, Oct. 6 and will end our trip with an outdoor hang at the Olympic Stadium on Sunday, Oct. 7. Here’s some more information about the Le Taz Team Jam…

‘Cinema hits Montreal on October 6th from 6PM-10PM for the Le Taz Team Jam with Chad Kerley, Garrett Reynolds, and Nathan Williams. An open format jam will take place first, from which each Cinema rider will select 3 riders to create their team. These three teams then go head-to-head in a best of two runs format with a heap of prizes for the winners and everyone in attendance. For more information visit

Keep an eye out for more news and spread the word!



Watch Dak put it down with two minutes of fresh footage in Cinema’s latest Signature Sessions video.

We are pleased to announce the release of Dakota Roche’s signature edition Cinema wheelset in army green with custom rim decals. These Dak edition wheels feature the super strong Cinema C38 rims laced up to the updated Cinema VX2 front hub and Cinema FX2 rear freecoaster hub. Hand laced, 3-cross with 14-gauge stainless steel spokes and brass nipples, providing superior strength. This wheel comes standard with a rim strip and both Cinema CR and DR nylon hub guards, making it ready to go out of the box! Now available worldwide at finer bike shops, mail orders, or from our online shop.



BOOM! ‘Mile High’ is now live with 10 minutes of wild shit from the crew from our recent trip to Denver, Colorado. Sit back and press play! Filmed by Will Stroud and Andrew Knight, edited by Will Stroud.

Mile High Teaser 1


Peep the first teaser trailer for our upcoming edit from our recent trip to Denver, Colorado. ‘Mile High’ drops next Monday, July 23, featuring Garrett Reynolds, Nathan Williams, Chad Kerly, Corey Martinez and Dakota Roche. Filmed by Will Stroud and Andrew Knight, photos by Kevin Conners.


Huge congrats to our dude Corey Martinez and filmer Peter Adam on taking gold in X Games ‘Real BMX.’ They put together an insane part that really shows how much Corey is still capable of blowing everyone’s mind even after all these years. Go check out what the judges had to say on the X Games site here and watch his part again if you haven’t seen it. LEGEND!!





Check out Nathan Williams and Jameson chilling and cruising the streets in their temporary home of San Diego! The Nathan Williams’ signature Rewind sprocket is a simple, strong and stylish 5 spoke design, available in bolt drive or spline drive, 25t/28t, in black or polished. Check it out in our online store here or go hit up your local shop and scoop one now!