News Broadcast

December 3, 2020

Press play for a heavy one hit clip from Chad Kerley while rocking his signature Smoked Gold 888 complete wheels. Both front (888 rim/FX hub) and rear (888 rim/FX2 freecoaster)... Read more...

CINEMA X ETHIK COLLECTION NOW AVAILABLE

November 9, 2020

We're hyped to announce that our collaboration project with Ethik is now available exclusively on their site. Go check out everything here and scoop it all while you can! Read more...

PROJECTOR STEM AND MORE NEW GOODS!

October 28, 2020

We just unloaded a whole pile of new goods that we're really hyped on, including the all new Projector stem and more including a restock on everything else you need... Read more...

CINEMA X ETHIK COLLAB PROJECT

October 19, 2020

This has been a while in the making but we're hyped to give you the first look at our upcoming apparel collection we've produced with Ethik. Our dude Chad Kerley... Read more...

NATHAN TAKES THE NORA CUP!

September 30, 2020

Not that it should've been a surprise to anyone but our dude Nathan Williams was just awarded the 2020 NORA Cup for Street Rider of the Year! Nathan's been on... Read more...

NATHAN WILLIAMS DIG Q&A

September 18, 2020

Check out a great Q&A with the dude Nathan Williams that DIG recently posted. Loads of insight into how the hell he's been able to put out three of the... Read more...

NORA CUP CREW

September 14, 2020

It's that time of year again! The NORA Cup nominations are out and a few of our dudes got some serious nods. Dakota, Garrett, and Nathan were all nominated for... Read more...

CK BLACK MARBLE PEDALS

August 27, 2020

Our dude Chad Kerley really wanted to dial in his new bike colorway for this year and in addition to his Smoked Gold colorway wheels and CEEK seat, we put... Read more...

GARRETT & NATHAN TAKE REAL BMX TOP SPOTS!

August 25, 2020

Our boys Garrett Reynolds and Nathan Williams brought it home with the one-two punch for this year's X Games Real BMX video contest. Every entry was wild but both Garrett... Read more...

Fall/Winter 2020 Apparel Out Now

August 14, 2020

All of our new apparel for the upcoming fall/winter season is now in stock to keep you fresh. This line is stacked with loads of new t-shirts, longsleeves, sweaters, jackets,... Read more...

LOADS OF BRAND NEW GOODS

August 10, 2020

We're hyped on all of the brand new goods we have rolling out right now including Chad Kerley's signature Smoked Gold 888 complete wheels. Check out everything including the all... Read more...

NATHAN WILLIAMS 'WHY NOT' LEFTOVERS

July 24, 2020

So yea, these are Nathan's leftovers from his upcoming and sure-to-be-epic video part, 'Why Not.' Leftovers that most people wouldn't consider for a banger...unreal. Check out the trailer for 'Why... Read more...