A lot has changed over the years but the thing that stays true to Cinema is the same thing that drives our unreal team: the idea of always out-doing what you’ve already done and looking at things a little bit differently. What started as a company focused primarily on complete wheels has since evolved to a brand with a full range of parts and apparel designed to take abuse from our team of heavyweights and anyone out there in the streets.
Our small team of five of the most decorated riders in all of BMX still continues to push the boundaries of possibility and will blow your mind time and time again. As professional as they come, these guys still live for weeks of jumping in the van and searching through new cities across the globe, for new spots to finally bring to life an idea they’ve had for a while, and to talk smack, high five, and straight up have a good time. Road trips with these dudes is never anything less than fun and will leave your head spinning.
Plenty has changed in BMX and that change will continue with our team and everyone else behind the brand showing no signs of slowing down.